3 Images Every Pet Brand Photoshoot Should Include

Having a solid shot list going into your commercial photoshoot is paramount. Your images go everywhere, so they need to leave a trail of glitter and amazingness. Okay, maybe not the glitter because that would get super messy, but the amazingness… you definitely need to be leaving that stuff everywhere!

You can start doing that by including these 3 types of images in your next commercial shoot:

Product/Service Showcase

Let’s hit the road running here: We live in scroll-culture. That means you have about a split second to show off what sets your product apart. Think about all the imagery you scroll past because the second it hits the screen you don’t quite resonate with it….

Quality, professional, on-brand and AMAZING photography of your products and services can make a substantial impact on your business.

Take a look at these photos from Aquapaw’s Equine Grooming Tool shoot:

Just look at all the different kinds of product details in that imagery! How it slips on the hand, how it isn’t dripping water down her arm, how it effortlessly suds up, and the different ways you can use it to rinse the horse. Their customers can easily, and dare we say beautifully, see every feature that this particular product is showcasing.

Have a gander through the entire Aquapaw gallery for the perfect example of the 3 types of images every pet brand photoshoot should include.

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Happy Lifestyle Vibes

You are your product or service. You feel something. That’s what sells. Show people the feeling behind your brand. Convey the emotions your brand or product stirs in your imagery. For example, take these images from the same Aquapaw shoot above:

Would you look at that? They are selling an entire feeling. They are speaking to the souls of both adventurous and every-day-horse owners and that connection is what customers CRAVE!

Your customers want to be able to relate to a product or service on a personal level. They want to feel involved and part of something meaningful. Lifestyle imagery gives you another way to be brand-transparent and show off your brand’s authenticity.

When you’re focused on selling the lifestyle in conjunction with your product or service, you’re creating an emotional connection with consumers, and appealing to their emotions and feelings is vital to turn them into loyal, returning customers.

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Genuinely Relaxed

All brands can reap the benefits of having a fun and unique way they can connect with their customers. Genuinely relaxed, authentic imagery brings your story to life and promotes the adventure, or leisure, of your brand aesthetic.

You want to tell the story that helps your customers make a deeper connection to you. Let them see themselves represented beyond just using your products. Let them buy in to your brand values by resonating with the photos you’re putting out into the world.

Your brand is more than just the things you sell. You have core values of who you are and what you want to help your customers achieve. The miracle of commercial photography is that when it’s done great, it stirs desire and trust.

If you’re interested in more details about Westway’s commercial shoots get in touch with us today and let’s chat about it!

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Pssssst! If the pittie-loving audience thing totally resonates with your brand, or you’re geeking out on the thought of a smiley, wide-eyed pit bull representing your product, then hop over here for more info!