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Commercial Pet Brand Photography Portfolio: Brand Building for the dooloop

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Project “Brand Building” for the dooloop

The dooloop is a magical leash accessory that attaches to any leash and carries your dog’s full poop bag so you don’t have to. (It’s one of those products that makes you wonder how you lived your entire life without it.) It was my first commercial shoot entirely full of, and focused on, poop!

The dooloop needed to be brought to light for this brand. The photos needed to convey a sense of elegance and function for the everyday pet parent without conveying a sense of “disgust,” because, well… poop.

Most of the time commercial clients are very hands-on throughout the entire project, but the dooloop owner gave me free reign to unleash my Westway creative genius. It’s quite a thrill to be entrusted with someone’s masterpiece in its entirety — especially as a first-time client!

HOW WESTWAY WENT WILD FOR THE DOOLOOP

> Put out a model casting call though direct email and social channels

> Scouted locations

> Bought collars and leashes for the dog models

> Shot photography at a single location

 

FINAL RESULTS

All the little details — the collars and leashes, and the amazing sparkle light we got during this shoot, really bought this product’s imagery full circle. I still shriek with excitement when I come across some of my shots for this brand being used in articles that highlight amazing pet products, like this holiday gift guide from dailymom.com.


“Terran was a dream to work with; organized and responsive, she made sure that she understood my goal for the shoot and I leaned on her experience doing commercial work. Terran’s magic is that she was able to capture a dooloop, which carries bags of poop, in romantic, aspirational images. Her connection to her subjects is undeniable and the results speak for themselves. It’s great when someone as talented as Terran is also a joy and fun to work with, I hope to be able to work together again in the future.”

–Elizabeth Herriman, owner of the dooloop


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Based in San Diego, CA
Traveling the U.S. in 2022
(858) 848-9378
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Hi there! In the age of social media, we all scrol Hi there! In the age of social media, we all scroll... a lot. Since we've had a bunch of new followers lately, I wanted to take a moment to say hi, introduce myself, and get to know you a little!​​​​​​​​
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I'm Terran, the Crazy Dog Mom behind Westway Studio. My hubby, senior pup, and I live in San Diego for six months of the year and travel the US in our Airstream for the other six. We love being on the road, meeting new people, seeing new places, eating new foods, and experiencing this beautiful country we call home.​​​​​​​​
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I'd love if you would share a little something about you and your pets with me — like where you're from, your animal companion's favorite vacation destination, a silly story, or anything else! :)
It's your last chance to apply for our upcoming We It's your last chance to apply for our upcoming West Paw photo shoot! The casting call closes this afternoon! Don't miss out - photo shoots are TONS of fun for people and pets! Link in bio or https://www.westpaw.com/pages/model-call
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YahoOOoOooOoo!!! We are planning our next photo sh YahoOOoOooOoo!!! We are planning our next photo shoot with West Paw at the end of January! We're looking for dogs + their people to participate. Dogs should be well-trained and love treat toys! We are looking for pups of all breeds, mixes, and ages. Link in bio to apply or https://www.westpaw.com/pages/model-call​​​​​​​​​
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