Commercial Pet Brand Photography Portfolio: GoldPaw’s Collars, Leashes, Sun Tees, and Fleece
Project “Catalog Imagery” with Gold Paw Series Products
GoldPaw had just announced a beautiful new line of collars, leashes, and Sun Shield Tees that keep dogs cool in the hot summer sunshine. They wanted to create lifestyle imagery that showed their products being used in real-life situations.
GoldPaw couldn’t make it out to San Diego for the photo shoot so they sent their products for each of our models and we had a series of conversations about their vision for each. It was important to portray loving and playful relationships between dogs and their humans.
HOW WESTWAY WENT WILD FOR GOLDPAW
> Model casting call through direct email and social channels
> Location scouting including photos and videos sent to the client for review
> Photography at two locations over two days
We started with an at-home shoot focused on the new sun tees, leashes, and collars — and all the details of each, like the collars and their new magnetic locking system. (See Jake, the red goldendoodle, for reference).
We ended outside where we broke out the bubbles, the hose, a tennis ball and all the smiles of a good time.
For part of the shoot, GoldPaw wanted an autumn feel, so even though it was summer, we were able to work with the lighting, location, and clothing choices to produce a look that felt more like fall.
We ended with bright, colorful, emotional lifestyle imagery of dogs sporting the incredible GoldPaw brand!