Commercial Pet Brand Photography Portfolio // GoldPaw // Collars, Leashes, Sun Tees, and Fleece
CLIENT
GoldPaw
THE PROJECT
GoldPaw had just announced a beautiful new line of collars, leashes, and Sun Shield Tees that keep dogs cool in the hot summer sunshine. They wanted to create lifestyle imagery that showed their products being used in real-life situations. It was important to portray loving and playful relationships between dogs and their humans. For part of the shoot, GoldPaw wanted an autumn feel, so even though it was summer, we were able to work with the lighting, location, and clothing choices to produce a look that felt more like fall.
GoldPaw couldn’t make it down to San Diego for the photo shoot so they sent their products down for each of our models and we had conversations about their vision for each of the items so we’d be sure to meet their needs with the final photographs. The images were going to be used for catalogs, social media, trade show booths, direct email marketing, and other collateral.
WHY WESTWAY
GoldPaw’s brand imagery has historically been dogs on white backgrounds. While they’re not going away from that, they wanted to expand their branding to also include lifestyle images of dogs with their people. The imagery needed to be bright, colorful, and emotional — everything that Westway does best!
WE PROVIDED
> Model casting call through direct email and social channels
> Location scouting including photos and videos sent to the client for review
> Photography at two locations over two days
