Commercial Pet Brand Photography Portfolio // JustFoodForDogs // Product and Branding Shoot
JustFoodForDogs (JFFD) is a fast-growing brand of fresh, whole food for dogs made with USDA-certified ingredients. They were in need of lifestyle imagery for their organic, paid social, and e-commerce channels. JFFD requested that we not only show off the food and treats, but also the relationships the humans share with their companion animals in a variety of relatable, everyday-life ways.
> Natural and emotional lifestyle images showing happy, healthy dogs (who regularly eat JustFoodForDogs) alongside their humans
> Location scouting of two possible homes and a park, including sample photos of the different spaces
> Photography at one home location and one park location over one day
> Worked closely with JFFD’s videographer who created video content to work alongside the still photography