Project Play Hard with P.L.A.Y. Products
Project “Play Hard” with P.L.A.Y. Products
Did you see those photos up there? Of all those different dogs – some playing and having fun, others relaxing on those super-comfy dog beds?
This brand, P.L.A.Y., wanted this shoot to represent comfortable pets who were happy at home and who LOVED playing with their toys. I don’t mean to sound cliche, but… nailed it!
They had a new line of plush toys and a new holiday color for their best-selling Wobble Balls and also needed to update their current imagery for some of their dog beds. Specifically, P.L.A.Y. wanted this shoot to take place in a comfortable home with beautiful finishes that would mirror the quality of their products.
HOW WESTWAY WENT WILD FOR P.L.A.Y.
> Bright, colorful, and fun photography featuring P.L.A.Y.’s toys alongside happy, healthy dogs of varying breeds and sizes
> Model casting through past Westway clients and models
> Location scouting including photos and videos sent to the client for review
> Photography at one location over one half day
Being a pet photographer, most of my shoots revolve around some sort of play — it’s pets we’re talking about, after all! We captured the dogs and their parents in real-life moments of play and cozy comfort. A few years later and the photos from this shoot are still featured on their website, in their email marketing, and social media, so I’d have to say they are having a long-lasting impact!