Commercial Pet Brand Photography Portfolio: Planet Dog’s Snoop, Strobe, GuRu, and Original Orbee Ball Toys
Project “Imagery Update” for Planet Dog Toys
Fun seems to be the trending theme for my commercial shoots and I’ll take it! Planet Dog had just launched a few new products that needed showcasing, like their li’l enrichment Snoop toy, Strobe ball, and treat-hiding GuRu. They also wanted to update some of their existing photos of their classic Orbee ball toys. They needed bright and colorful imagery representing the pure joy and enthusiasm dogs experience while playing with the toys.
Some brands are very hands on and some brands aren’t; Planet Dog was not. They sent me a box full of toys, told me how they each worked and left it to me to represent their products in fun, happy ways.
HOW WESTWAY WENT WILD FOR Planet Dog
> Model casting call through direct email and social channels
> Location search and landscape scouting that varied from their current brand photography
> Photography at two locations over two days
FINAL RESULTS
A lot of planning has to go into making sure a beach shoot will be successful… the light, the tides, the timing… it’s a big bite to chew when your goal is to capture the perfect moment.
BUT, that was my favorite part of this particular shoot. The dogs just had a blast and you could see the authentic fun the dogs and their humans were having. If ever there was a prime example of how a pet brand can connect with and convert their customers, it was this shoot with Planet Dog. That’s what I love about being a pet photographer. Highlighting the authentic, happy emotions that brands want to share with their customers.