Commercial Pet Brand Photography Portfolio // West Paw // Collars and Leashes
It was early January and West Paw was getting ready to launch a brand new line of collars and leashes at a global trade show. They needed photos for their catalog, trade show booth, social media, email campaigns, and other marketing collateral. They had a clear vision for the photos and wanted a variety of dogs and locations including urban, beach, country, and somewhere dogs could get wet and muddy to show the durability of the products.
We specialize in outdoor adventure dog photography and San Diego was an ideal location for a January photo shoot, as it’s one of the few places in the US that has great weather and a variety of location looks year-round. Plus, we have a model casting network of over 1500 local pet parents whom we reach through direct email marketing and social media channels so West Paw didn’t have to worry that they’d find the right dogs.
> Model casting call through direct email and social channels
> Location scouting including photos and videos sent to the client for review
> Multiple location permit acquisitions
> Photography at four photo shoots spanning two days
> Partnered with a filmmaker who created video content to work seamlessly with the still photography