Commercial Pet Brand Photography Portfolio // West Paw // Collars and Leashes
It was early January and West Paw was getting ready to launch a brand new line of collars and leashes at a global trade show. They needed photos for their catalog, trade show booth, social media, email campaigns, and other marketing collateral. They had a clear vision for the photos and wanted a variety of dogs and locations including urban, beach, country, and somewhere dogs could get wet and muddy to show the durability of the products.
> Outdoor adventure dog photography with a spring/summer vibe in San Diego in January
> Model casting call through direct email and social channels
> Location scouting including photos and videos sent to the client for review
> Multiple location permit acquisitions
> Photography at four photo shoots spanning two days
> Partnered with a filmmaker who created video content to work seamlessly with the still photography