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Commercial Pet Brand Photography Portfolio: West Paw’s Seaflex Product Launch

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Project “Seaflex” with West Paw

West Paw was gearing up for their launch of a brand new line of pet products, the Seaflex toys, bowls, and mats, and with every new product comes a need for new marketing materials!

The eco-friendly Seaflex line is made from ocean-bound plastic, so West Paw wanted to feature them by the ocean as well as inside a home. The photos needed to reflect dogs and their humans interacting and having fun in authentic and relatable ways. West Paw had a vision of exactly what they wanted and they needed it reflected in print and web forms.

(It’s always a good idea to make sure your commercial photos can work for your brand in more than one way. I share three big tips on how to accomplish this here.)

Our two major challenges with this shoot were the tides and the weather. Beach shoots need to be planned very, very carefully because above certain tide heights, there may be no beach left. By scouting and learning our tide limitations beforehand, we were able to choose days and times that would allow us ample play time in the sand and surf. The weather, though, is not something within our control. While we were all hoping for bright, happy sunshine, Mother Nature gave us two overcast beach mornings with a few hints of open sky. It turned out great, though, because the cloud cover acted as a giant softbox, diffusing the sunshine to give us beautiful, even lighting. 

HOW WESTWAY WENT WILD FOR WEST PAW

> Handled all model casting through direct email and our social channels to find the perfect match for this fun, friendly brand.

> Provided extensive location scouting and shared photos and videos with the client to ensure they loved the spots.

> Shot in four locations over four days, including two different homes and two beaches.

> Partnered with our trusted filmmaker who created video content to work seamlessly with our still photography.

FINAL RESULTS

Our four days of photo shoots were wildly successful! We got to work with 11 amazing dogs and their humans in four beautiful settings. The photos from this shoot were featured on all four corners of the West Paw trade show booth, all throughout their catalog, and one of them is front and center on their site’s homepage. Take a peek for yourself!

Want to see more commercial shoots we’ve done with West Paw?

Here’s our very first one and the follow up a few months later!


Let’s chat about your project!

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Home » Commercial Pet Brand Photography Portfolio: West Paw’s Seaflex Product Launch

Follow our wild, wild Westway adventures as we travel the U.S. in our Airstream

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Based in San Diego, CA
Traveling the U.S. in 2022
(858) 848-9378
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I want you to close your eyes for a moment. Well, I want you to close your eyes for a moment. Well, maybe don't close them because then you'll stop reading. So, let's just *imagine.* OK, here we go... Imagine you're at the beach with your four-legged best friend just as the sun is coming up over the horizon. A warm summer breeze carries the scent of the salty ocean through the air, the sand is soft between your toes, and things couldn't be more perfect. And then your dog poops. 💩 I mean, that's always a good thing but when you're in this moment, a beach stroll with a bag of poo in your hands isn't exactly the dream. Thankfully, the dooloop exists so you can keep your hands free and keep the moment perfect. ​​​​​​​​
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I've been a fan of @dooloopdogs for years now and am so thrilled to have them as one of our trip sponsors! If you don't have one, you seriously need one. Seriously!
Want to know more about how we are traveling, wher Want to know more about how we are traveling, where we're going, or what it's like living in a small space with your significant other and pup? Where do we stay? Do we have hot showers? What are some of our best memories so far? If you're curious, ask below and your question may be featured in an upcoming post!
SWOOOOON! This gorgeous Florida evening with Jaspe SWOOOOON! This gorgeous Florida evening with Jasper and his mom was absolute magic!!! The sunlight sparkled over the grassy sand dunes alongside the warm Atlantic Ocean as it slowly sunk down into the western sky. Jasper was happy as a little clam as he was rewarded with treats, snuggles, and playtime for being the goodest boy!​​​​​​​​
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A big, huge thank you to @wellnesspetfood for joining us as a trip sponsor of our Great American Road Trip!
Welcome to the wild, wild Westway family, Sibbie!​​​​​​​​
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Named for the American Revolutionary War heroine, Sybil Ludington, we felt like the Airstream who was going to take us on our Great American Road Trip needed to have a very American name. Sybil Ludington and her horse, Star (can you guess the truck's name?), completed a midnight ride farther than Paul Revere's to announce to her father's fellow militia men that the British were coming. She was even thanked by George Washington!​​​​​​​​
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Sibbie is a 30-foot Airstream. She has a full size sofa, dinette with two bench seats, a surprisingly large shower and bathroom, and a great kitchen with a propane stove, oven, and three-in-one microwave + oven + air fryer. She also has an insane number of windows and skylights that make the entire space feel light and bright! 😍 Greg, Roxy, and I fit very well and feel like it's just the right amount of space for the three of us!​​​​​​​​
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Who else out there has an Airstream? Do you love yours? We certainly love ours!​​​​​​​​
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St. Augustine, FL​​​​​​​​
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@airstream_inc #westwaypets #westwaystudio #roadtrip #greatamericanroadtrip #wildwildwestway #airstream #airstreamadventure #airstreamliving #airstreamlife #airstreamlifestyle #nomadphotographer #travelphotographer #travelingdogphotographer
A big, huge, monstrous THANK YOU to my very first A big, huge, monstrous THANK YOU to my very first models of our trip: Julie, Louie, Bella, and Brooklyn! These four totally rocked their photo shoot for our three trip sponsors: @wellnesspetfood, @dooloopdogs, and @petplaysf! ​​​​​​
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Julie and Louie are both incredible photographers so it was extra fun to work with them! I know them from San Diego but when I found out they were in Fort Myers — just 2.5 short hours south of where we were picking up the Airstream — I knew we had to go see them and do a photo shoot!​​​​​​​​
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Isabella and Brooklyn are two of the cutest dogs you'll ever meet. I was warned that Brooklyn would take a minute to warm up, which she did, but once she realized we were there to shower her with attention, we became BFFs.​​​​​​​​
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Thank you, again, Julie & Louie! You guys rock and we had a blast with you!
We are nearly one month in to our big adventure! I We are nearly one month in to our big adventure! It's hard to even believe it! We have seen new places, visited old friends, and photographed a bunch of puppers already! ​​​​​​​​
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The journey began in San Diego, CA and took us to Tampa, FL for about a week. We headed down to Fort Myers and then up to St. Augustine before leaving the sunshine state. After that, we spent a night on a beautiful pecan farm just outside Savannah, GA before making our way to Charleston, Wilmington, and Charlotte (where we spent a few glorious hours floating in Lake Norman). Today, we are headed to a friend's place just outside Asheville!​​​​​​​​
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I promise to introduce you to our new Airstream in some upcoming posts. I will just say here that she is beautiful and everything we hoped she would be!​​​​​​​​
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We'll be in the northeast in a few short weeks & I absolutely can't wait!!!
Nothing says Airstream + Florida quite as much as Nothing says Airstream + Florida quite as much as a pink flamingo... so it's only fitting that we photograph the @petplaysf pink flamingo float toy as we kick off our big six-month road trip adventure in the Sunshine State! Am I right or am I right???​​​​​​​​
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We couldn't be more thrilled that P.L.A.Y. has decided to join us on our journey as a trip sponsor. We are going to have soooo much fun playing with and photographing their amazing products all around the US this year! Thank you, P.L.A.Y.!​​​​​​​​
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Who else's dogs love P.L.A.Y. toys??? 🙋‍♀️
Do you ever find a product that makes you question Do you ever find a product that makes you question how you ever lived without it? For me, that was @dooloopdogs! It's a brilliantly simple leash accessory that holds your pooch's poo bag so you don't have to. We've been using them for years and they're truly something special!​​​​​​​​
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When we began to plan our big road trip, I knew I'd be taking a few dooloops along with me (different leashes call for different dooloops, duh!) and I dreamed of having the company come along as an official trip sponsor. Well, it happened!!! We'll be sharing the dooloop love all around the US, photographing dogs with dooloops, and showing others how a simple tool can improve their daily walks with their pups! Thank you, dooloop! We're so excited to have you along for the journey!
I have some incredibly special clients, let me tel I have some incredibly special clients, let me tell you. They're clients I love working with and who consistently put their trust in me to create photos for their advertising & marketing campaigns around the globe. When I told Wellness Pet about our big adventure, the response was swift and definitive: "count us in!" I'm so, so, so thrilled to have them as a trip sponsor for our journey and to create images for them all along the way. We have used their products for years — Sojos, WHIMZEES, and their WellBites treats — so this partnership couldn't feel more perfect and authentic! Thank you, Wellness!
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Recent Posts

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