Commercial Pet Brand Photography Portfolio: West Paw’s Seaflex Product Launch
Project “Seaflex” with West Paw
West Paw was gearing up for their launch of a brand new line of pet products, the Seaflex toys, bowls, and mats, and with every new product comes a need for new marketing materials!
The eco-friendly Seaflex line is made from ocean-bound plastic, so West Paw wanted to feature them by the ocean as well as inside a home. The photos needed to reflect dogs and their humans interacting and having fun in authentic and relatable ways. West Paw had a vision of exactly what they wanted and they needed it reflected in print and web forms.
(It’s always a good idea to make sure your commercial photos can work for your brand in more than one way. I share three big tips on how to accomplish this here.)
Our two major challenges with this shoot were the tides and the weather. Beach shoots need to be planned very, very carefully because above certain tide heights, there may be no beach left. By scouting and learning our tide limitations beforehand, we were able to choose days and times that would allow us ample play time in the sand and surf. The weather, though, is not something within our control. While we were all hoping for bright, happy sunshine, Mother Nature gave us two overcast beach mornings with a few hints of open sky. It turned out great, though, because the cloud cover acted as a giant softbox, diffusing the sunshine to give us beautiful, even lighting.
HOW WESTWAY WENT WILD FOR WEST PAW
> Handled all model casting through direct email and our social channels to find the perfect match for this fun, friendly brand.
> Provided extensive location scouting and shared photos and videos with the client to ensure they loved the spots.
> Shot in four locations over four days, including two different homes and two beaches.
> Partnered with our trusted filmmaker who created video content to work seamlessly with our still photography.
Our four days of photo shoots were wildly successful! We got to work with 11 amazing dogs and their humans in four beautiful settings. The photos from this shoot were featured on all four corners of the West Paw trade show booth, all throughout their catalog, and one of them is front and center on their site’s homepage. Take a peek for yourself!