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Commercial Pet Brand Photography Portfolio: West Paw’s Seaflex Product Launch

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Project “Seaflex” with West Paw

West Paw was gearing up for their launch of a brand new line of pet products, the Seaflex toys, bowls, and mats, and with every new product comes a need for new marketing materials!

The eco-friendly Seaflex line is made from ocean-bound plastic, so West Paw wanted to feature them by the ocean as well as inside a home. The photos needed to reflect dogs and their humans interacting and having fun in authentic and relatable ways. West Paw had a vision of exactly what they wanted and they needed it reflected in print and web forms.

(It’s always a good idea to make sure your commercial photos can work for your brand in more than one way. I share three big tips on how to accomplish this here.)

Our two major challenges with this shoot were the tides and the weather. Beach shoots need to be planned very, very carefully because above certain tide heights, there may be no beach left. By scouting and learning our tide limitations beforehand, we were able to choose days and times that would allow us ample play time in the sand and surf. The weather, though, is not something within our control. While we were all hoping for bright, happy sunshine, Mother Nature gave us two overcast beach mornings with a few hints of open sky. It turned out great, though, because the cloud cover acted as a giant softbox, diffusing the sunshine to give us beautiful, even lighting. 

HOW WESTWAY WENT WILD FOR WEST PAW

> Handled all model casting through direct email and our social channels to find the perfect match for this fun, friendly brand.

> Provided extensive location scouting and shared photos and videos with the client to ensure they loved the spots.

> Shot in four locations over four days, including two different homes and two beaches.

> Partnered with our trusted filmmaker who created video content to work seamlessly with our still photography.

FINAL RESULTS

Our four days of photo shoots were wildly successful! We got to work with 11 amazing dogs and their humans in four beautiful settings. The photos from this shoot were featured on all four corners of the West Paw trade show booth, all throughout their catalog, and one of them is front and center on their site’s homepage. Take a peek for yourself!

Want to see more commercial shoots we’ve done with West Paw?

Here’s our very first one and the follow up a few months later!


Let’s chat about your project!

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Home » Commercial Pet Brand Photography Portfolio: West Paw’s Seaflex Product Launch

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Based in San Diego, CA
Traveling the U.S. in 2022
(858) 848-9378
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Hi there! In the age of social media, we all scrol Hi there! In the age of social media, we all scroll... a lot. Since we've had a bunch of new followers lately, I wanted to take a moment to say hi, introduce myself, and get to know you a little!​​​​​​​​
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I'm Terran, the Crazy Dog Mom behind Westway Studio. My hubby, senior pup, and I live in San Diego for six months of the year and travel the US in our Airstream for the other six. We love being on the road, meeting new people, seeing new places, eating new foods, and experiencing this beautiful country we call home.​​​​​​​​
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I'd love if you would share a little something about you and your pets with me — like where you're from, your animal companion's favorite vacation destination, a silly story, or anything else! :)
It's your last chance to apply for our upcoming We It's your last chance to apply for our upcoming West Paw photo shoot! The casting call closes this afternoon! Don't miss out - photo shoots are TONS of fun for people and pets! Link in bio or https://www.westpaw.com/pages/model-call
*Knocks on door* Hello! Can your dog come out to p *Knocks on door* Hello! Can your dog come out to play?​​​​​​​​
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We're holding an open casting model call for our next playtime-filled shoot with West Paw! Apply at the link in my bio or https://www.westpaw.com/pages/model-call. Let's have some FUN!
Who LOVES treats? 🙋‍♀️ We're holding an o Who LOVES treats? 🙋‍♀️ We're holding an open casting model call for our next shoot with West Paw that'll be all about — you guessed it — TREATS! Apply through the link in my bio or at https://www.westpaw.com/pages/model-call
YahoOOoOooOoo!!! We are planning our next photo sh YahoOOoOooOoo!!! We are planning our next photo shoot with West Paw at the end of January! We're looking for dogs + their people to participate. Dogs should be well-trained and love treat toys! We are looking for pups of all breeds, mixes, and ages. Link in bio to apply or https://www.westpaw.com/pages/model-call​​​​​​​​​
#westwaypets #westwaystudio #opencasting #modelcall #dogmodel @westpawus
Sorry, boss, I'm gonna be late today... or I might Sorry, boss, I'm gonna be late today... or I might not make it in at all... it's National Cuddle Day, which means I can't move 'til my four-legged best friend does. 🤷‍♀️ Does your animal companion love to cuddle or is it more of an exercise in futility?
Hello. It's Wednesday. The holidays are over. Whic Hello. It's Wednesday. The holidays are over. Which way is up? Do you have any treats?
Mid-session puppy kisses always make for the silli Mid-session puppy kisses always make for the silliest and sweetest photos! Do your pups give you kisses, too?
Happy New Year, friends! What are you most looking Happy New Year, friends! What are you most looking forward to this year?​​​​​​​​
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Two things I'm really excited for are (1) getting back out on the open road in the Airstream and (2) teaching at the Shutterhound Conference in September alongside some of the world's greatest pet photographers. Seriously, the speaker lineup is i-n-c-r-e-d-I-b-l-e! Pinch me, I must be dreaming! (Sign up with crazy-special pricing through 11:59pm Eastern time tonight!!!)
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