Commercial Pet Brand Photography Portfolio // West Paw // Zwig and Rando Toys
In anticipation of SuperZoo, West Paw was launching two new super-durable toys, the Zwig and the Rando. They are great for indoor and outdoor use and we wanted to show them being enjoyed in both. The Zwig also floats, which makes it great for playing with in the water. Since the toys came in small and large sizes, we wanted to show the dogs who would enjoy each.
West Paw knew they could trust us to create photos that would work with their brand identity, even if they couldn’t make it to the photo shoot. Not only did we handle all of the location scouting and presentation of possibilities to West Paw, but we also ran a casting call for dog models who specifically liked to play with rubber toys, who liked to swim, and who were good off-leash. On the shoot day, we sent West Paw updates to let them know how things were going and we executed their vision without a hitch.
> Model casting call through direct email and social channels
> Location scouting including photos and videos sent to the client for review
> Photography at two locations spanning a half day
> Partnered with a filmmaker who created video content to work seamlessly with the still photography