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Commercial Pet Brand Photography Portfolio: West Paw’s Zwig and Rando Toys

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Project “Product Launch” with West Paw

In anticipation of SuperZoo, West Paw needed new photos for their upcoming product launch of two new super-durable toys, the Zwig and the Rando. They are great for indoor and outdoor use so we wanted to show them being enjoyed in both. The Zwig also floats, which makes it great for playing with in the water! Since the toys came in small and large, we also wanted to cast dogs of varying sizes.

HOW WESTWAY WENT WILD FOR WEST PAW

> One-on-one support to ensure West Paw’s brand identity was represented throughout all aspects of the photo shoot

> Model casting call through direct email and social channels

> Location scouting including photos and videos sent to the client for review

> Photography at two locations spanning a half day

> Partnered with our trusted filmmaker who created video content to work seamlessly with the still photography

FINAL RESULTS

We cast dogs who love playing fetch, tugging, swimming, and enjoying some more relaxed playtime at home — and they did not disappoint. They all had a fantastic time playing with the toys. One of our dogs would have played fetch in the water all day if we had let him! The eye-catching photos of the Zwig and Rando toys made quite a splash, too! They were featured front-and-center on West Paw’s SuperZoo booth and throughout their product catalog, including the cover image.


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Home » Commercial Pet Brand Photography Portfolio: West Paw’s Zwig and Rando Toys

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Based in San Diego, CA
Traveling the U.S. in 2022
(858) 848-9378
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Hi there! In the age of social media, we all scrol Hi there! In the age of social media, we all scroll... a lot. Since we've had a bunch of new followers lately, I wanted to take a moment to say hi, introduce myself, and get to know you a little!​​​​​​​​
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I'm Terran, the Crazy Dog Mom behind Westway Studio. My hubby, senior pup, and I live in San Diego for six months of the year and travel the US in our Airstream for the other six. We love being on the road, meeting new people, seeing new places, eating new foods, and experiencing this beautiful country we call home.​​​​​​​​
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I'd love if you would share a little something about you and your pets with me — like where you're from, your animal companion's favorite vacation destination, a silly story, or anything else! :)
It's your last chance to apply for our upcoming We It's your last chance to apply for our upcoming West Paw photo shoot! The casting call closes this afternoon! Don't miss out - photo shoots are TONS of fun for people and pets! Link in bio or https://www.westpaw.com/pages/model-call
*Knocks on door* Hello! Can your dog come out to p *Knocks on door* Hello! Can your dog come out to play?​​​​​​​​
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We're holding an open casting model call for our next playtime-filled shoot with West Paw! Apply at the link in my bio or https://www.westpaw.com/pages/model-call. Let's have some FUN!
Who LOVES treats? 🙋‍♀️ We're holding an o Who LOVES treats? 🙋‍♀️ We're holding an open casting model call for our next shoot with West Paw that'll be all about — you guessed it — TREATS! Apply through the link in my bio or at https://www.westpaw.com/pages/model-call
YahoOOoOooOoo!!! We are planning our next photo sh YahoOOoOooOoo!!! We are planning our next photo shoot with West Paw at the end of January! We're looking for dogs + their people to participate. Dogs should be well-trained and love treat toys! We are looking for pups of all breeds, mixes, and ages. Link in bio to apply or https://www.westpaw.com/pages/model-call​​​​​​​​​
#westwaypets #westwaystudio #opencasting #modelcall #dogmodel @westpawus
Sorry, boss, I'm gonna be late today... or I might Sorry, boss, I'm gonna be late today... or I might not make it in at all... it's National Cuddle Day, which means I can't move 'til my four-legged best friend does. 🤷‍♀️ Does your animal companion love to cuddle or is it more of an exercise in futility?
Hello. It's Wednesday. The holidays are over. Whic Hello. It's Wednesday. The holidays are over. Which way is up? Do you have any treats?
Mid-session puppy kisses always make for the silli Mid-session puppy kisses always make for the silliest and sweetest photos! Do your pups give you kisses, too?
Happy New Year, friends! What are you most looking Happy New Year, friends! What are you most looking forward to this year?​​​​​​​​
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Two things I'm really excited for are (1) getting back out on the open road in the Airstream and (2) teaching at the Shutterhound Conference in September alongside some of the world's greatest pet photographers. Seriously, the speaker lineup is i-n-c-r-e-d-I-b-l-e! Pinch me, I must be dreaming! (Sign up with crazy-special pricing through 11:59pm Eastern time tonight!!!)
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