Commercial Pet Brand Photography Portfolio: West Paw’s Zwig and Rando Toys
Project “Product Launch” with West Paw
In anticipation of SuperZoo, West Paw needed new photos for their upcoming product launch of two new super-durable toys, the Zwig and the Rando. They are great for indoor and outdoor use so we wanted to show them being enjoyed in both. The Zwig also floats, which makes it great for playing with in the water! Since the toys came in small and large, we also wanted to cast dogs of varying sizes.
HOW WESTWAY WENT WILD FOR WEST PAW
> One-on-one support to ensure West Paw’s brand identity was represented throughout all aspects of the photo shoot
> Model casting call through direct email and social channels
> Location scouting including photos and videos sent to the client for review
> Photography at two locations spanning a half day
> Partnered with our trusted filmmaker who created video content to work seamlessly with the still photography
We cast dogs who love playing fetch, tugging, swimming, and enjoying some more relaxed playtime at home — and they did not disappoint. They all had a fantastic time playing with the toys. One of our dogs would have played fetch in the water all day if we had let him! The eye-catching photos of the Zwig and Rando toys made quite a splash, too! They were featured front-and-center on West Paw’s SuperZoo booth and throughout their product catalog, including the cover image.