Commercial Pet Brand Photography Portfolio: West Paw’s Zwig and Rando Toys
In anticipation of SuperZoo, West Paw was launching two new super-durable toys, the Zwig and the Rando. They are great for indoor and outdoor use and we wanted to show them being enjoyed in both. The Zwig also floats, which makes it great for playing with in the water. Since the toys came in small and large sizes, we wanted to show the dogs who would enjoy each.
> One-on-one support to ensure West Paw’s brand identity was represented throughout all aspects of the photo shoot
> Model casting call through direct email and social channels
> Location scouting including photos and videos sent to the client for review
> Photography at two locations spanning a half day
> Partnered with a filmmaker who created video content to work seamlessly with the still photography