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February 1, 2022 by Terran Leave a Comment

What Your Photo Shoot Location Says About Your Pet Brand

 
What’s the secret for building brand credibility and loyalty? It’s the million dollar question every business owner asks themselves.

I’ll tell you…

It starts with telling your story to your target audience. And Literature 101 tells us that every story needs a setting.

Here’s what your photo shoot location is saying about your pet brand:

Indoor Settings

Indoor settings have more versatility than one might expect. For example, our shoot with P.LA.Y. was done in a comfortable home with beautiful finishes that mirrored the quality of products we were shooting. On the other spectrum for indoor shoots we have our lifestyle photography for JustFoodForDogs, where it was less about capturing the product (although still highly important!) and more about honing in on the relationships humans share with their companion pets.

If your brand represents cozy, comfy, family, relaxation, and happy everyday life and that’s the audience you’re storytelling too, then an indoor setting should fit your brand!

 

Outdoor Settings

Is your audience seeking adventure with their dog? Do you want them to see your brand and be reminded of how thrilling it is to hike with their pup?

Outdoor settings tend to inspire adventure, exploration, and travel, but they can also represent quality, everyday time outside with your dog, like a walk around the neighborhood or a daily jog to the coffee shop.

Two things to do if an outdoor shoot is calling your brand’s name… use that contact form below to get in touch and then hop on over to this guide for outdoor shoots for pet businesses.

 

Seasonal Settings

This is a big one for a brand’s story setting! Having a variety of looks in a variety of seasons ensures you can use your imagery year ’round. I’m a bit biased, but there is a benefit to shooting in California: we’re capable of doing a spring product launch in the middle of January.

In San Diego specifically, we can get spring and summer looks at varying times of the year and can get autumn looks in the summer months. Just because I’m a California girl doesn’t mean this is the only place to shoot in the “off season.” Florida, Texas, Arizona… there are so many great places you can shoot warmer weather settings in colder months. And if you’re looking for snowy, winter photos, we have that covered, too. We have some incredible snow-covered mountain locations within a day’s drive!


Ready for the another piece of the drool-worthy brand photography puzzle? Check out my piece on Creating Unique Branded Photography Through Your Brand’s Aesthetic.

Filed Under: commercial blog post, commercial pets

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Based in San Diego, CA
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Hi there! In the age of social media, we all scrol Hi there! In the age of social media, we all scroll... a lot. Since we've had a bunch of new followers lately, I wanted to take a moment to say hi, introduce myself, and get to know you a little!​​​​​​​​
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I'm Terran, the Crazy Dog Mom behind Westway Studio. My hubby, senior pup, and I live in San Diego for six months of the year and travel the US in our Airstream for the other six. We love being on the road, meeting new people, seeing new places, eating new foods, and experiencing this beautiful country we call home.​​​​​​​​
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I'd love if you would share a little something about you and your pets with me — like where you're from, your animal companion's favorite vacation destination, a silly story, or anything else! :)
It's your last chance to apply for our upcoming We It's your last chance to apply for our upcoming West Paw photo shoot! The casting call closes this afternoon! Don't miss out - photo shoots are TONS of fun for people and pets! Link in bio or https://www.westpaw.com/pages/model-call
*Knocks on door* Hello! Can your dog come out to p *Knocks on door* Hello! Can your dog come out to play?​​​​​​​​
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We're holding an open casting model call for our next playtime-filled shoot with West Paw! Apply at the link in my bio or https://www.westpaw.com/pages/model-call. Let's have some FUN!
Who LOVES treats? 🙋‍♀️ We're holding an o Who LOVES treats? 🙋‍♀️ We're holding an open casting model call for our next shoot with West Paw that'll be all about — you guessed it — TREATS! Apply through the link in my bio or at https://www.westpaw.com/pages/model-call
YahoOOoOooOoo!!! We are planning our next photo sh YahoOOoOooOoo!!! We are planning our next photo shoot with West Paw at the end of January! We're looking for dogs + their people to participate. Dogs should be well-trained and love treat toys! We are looking for pups of all breeds, mixes, and ages. Link in bio to apply or https://www.westpaw.com/pages/model-call​​​​​​​​​
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Sorry, boss, I'm gonna be late today... or I might Sorry, boss, I'm gonna be late today... or I might not make it in at all... it's National Cuddle Day, which means I can't move 'til my four-legged best friend does. 🤷‍♀️ Does your animal companion love to cuddle or is it more of an exercise in futility?
Hello. It's Wednesday. The holidays are over. Whic Hello. It's Wednesday. The holidays are over. Which way is up? Do you have any treats?
Mid-session puppy kisses always make for the silli Mid-session puppy kisses always make for the silliest and sweetest photos! Do your pups give you kisses, too?
Happy New Year, friends! What are you most looking Happy New Year, friends! What are you most looking forward to this year?​​​​​​​​
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Two things I'm really excited for are (1) getting back out on the open road in the Airstream and (2) teaching at the Shutterhound Conference in September alongside some of the world's greatest pet photographers. Seriously, the speaker lineup is i-n-c-r-e-d-I-b-l-e! Pinch me, I must be dreaming! (Sign up with crazy-special pricing through 11:59pm Eastern time tonight!!!)
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