What Your Photo Shoot Location Says About Your Pet Brand
What’s the secret for building brand credibility and loyalty? It’s the million dollar question every business owner asks themselves.
I’ll tell you…
It starts with telling your story to your target audience. And Literature 101 tells us that every story needs a setting.
Here’s what your photo shoot location is saying about your pet brand:
Indoor settings have more versatility than one might expect. For example, our shoot with P.LA.Y. was done in a comfortable home with beautiful finishes that mirrored the quality of products we were shooting. On the other spectrum for indoor shoots we have our lifestyle photography for JustFoodForDogs, where it was less about capturing the product (although still highly important!) and more about honing in on the relationships humans share with their companion pets.
If your brand represents cozy, comfy, family, relaxation, and happy everyday life and that’s the audience you’re storytelling too, then an indoor setting should fit your brand!
Is your audience seeking adventure with their dog? Do you want them to see your brand and be reminded of how thrilling it is to hike with their pup?
Outdoor settings tend to inspire adventure, exploration, and travel, but they can also represent quality, everyday time outside with your dog, like a walk around the neighborhood or a daily jog to the coffee shop.
Two things to do if an outdoor shoot is calling your brand’s name… use that contact form below to get in touch and then hop on over to this guide for outdoor shoots for pet businesses.
This is a big one for a brand’s story setting! Having a variety of looks in a variety of seasons ensures you can use your imagery year ’round. I’m a bit biased, but there is a benefit to shooting in California: we’re capable of doing a spring product launch in the middle of January.
In San Diego specifically, we can get spring and summer looks at varying times of the year and can get autumn looks in the summer months. Just because I’m a California girl doesn’t mean this is the only place to shoot in the “off season.” Florida, Texas, Arizona… there are so many great places you can shoot warmer weather settings in colder months. And if you’re looking for snowy, winter photos, we have that covered, too. We have some incredible snow-covered mountain locations within a day’s drive!
Ready for the another piece of the drool-worthy brand photography puzzle? Check out my piece on Creating Unique Branded Photography Through Your Brand’s Aesthetic.