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May 4, 2022 by Terran Leave a Comment

Why Brands Should Consider a Pit Bull for Commercial Shoots

I’m doing things a bit differently today — I have a challenge for you! Should you choose to accept it, there is a high probability that it ends well and you walk away with incredible results. Should you choose not to accept it, there is a higher probability it remains an unforgettable missed opportunity you dwell on for years to come. Okay, okay, maybe it’s not that serious, but surely you can see the passion for this topic I’m about to jump into, right?

Let’s do this!

Here is your challenge: Use your platform to help defy breed discrimination and shine a light on the misunderstood breed of pit bull type dogs. If it’s the right fit, consider using a pit bull in your brand’s imagery!

So, why should brands consider pit bull type dogs in their imagery?

1. To help adjust society’s perception of Pit Bull type dogs

“There is no other dog that figures as often in the national narrative—no other dog as vilified on the evening news, no other dog as defended on television programs, no other dog as mythologized by both its enemies and its advocates, no other dog as discriminated against, no other dog as wantonly bred, no other dog as frequently abused, no other dog as promiscuously abandoned, no other dog as likely to end up in an animal shelter, no other dog as likely to be rescued, no other dog as likely to be killed.” –American journalist Tom Junod

Pit bulls are one of the most common breeds found abandoned in shelters.These beautiful dogs carry the weight of judgment through no fault of their own – and using them in commercial shoots is such a phenomenal way to help fight the stigma! The right photo can pull at heartstrings of adopters and open doors for this breed.

2. Most Target Audiences Have Pittie People

Even with all the negative stigma, pit bulls are now one of the internet’s most lovable underdogs. Instagram alone is flooded with pit bull advocacy!

Pittie people are more likely to become serious brand advocates for brands who feature this oft-misunderstood type of dog. Really good news for brands! Pit bulls are so rarely seen in advertising campaigns, when a pittie parent spots one, they’re likely to get very excited! They love to see their dogs represented in the marketplace.

3. Ambassadors of the Happiest Smiles

If you put an American Bulldog, Staffordshire Bull Terrier, or an American Bully (the list goes on for these guys) in front of the camera there is no way your imagery won’t radiate H-A-P-P-Y!


Want to see more? Hop on over here to check out Westway’s Commercial portfolio — it’s full of incredible pit bull imagery representing some pretty amazing pet brands.

A dog is so much more than their breed. It’s time to end the outdated stereotypes around bully breeds. So, once more, I challenge you to consider utilizing the amazing attributes of pit bull type dogs for your next commercial shoot.

Not sure if a pit bull type dog works for your brand? Let’s find out together.

 

Filed Under: commercial blog post, commercial pets

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Wyoming better move on over and make some room bec Wyoming better move on over and make some room because Montana now shares my heart. We spent 45 days in the western half of the state this year and I did NOT want to leave.​​​​​​​​​ ​​​​​​​​​On our last day, Roxy and I sat out by the Gallatin River together. I sipped my morning tea, we listened to the birds, and watched a little squirrel eat a nut in the tree next to us. It was pure perfection.⁣ 
My *TWO* Montana blogs are up on my website so head on over to westwaypets.com/blog or click the links in my IG bio!
We're officially back in San Diego but I'm still d We're officially back in San Diego but I'm still dreaming of Utah! Photographing Rey and her mom among the red rocks was one of the highlights of our trip. Rey's beautiful brindle tones worked so perfectly with the red rocks and I just loved the happy, natural smiles both mom & pup had when they were together!
I absolutely loved this peaceful spot in Jackson H I absolutely loved this peaceful spot in Jackson Hole. Down a gravel road, away from the tourist crowds, the Teton range stood nobly in the distance while tall trees, yellow wildflowers, and a friendly little chipmunk called this hilltop home. This was such a special evening and Mother Nature's dramatic sunset is not one I'll soon forget.
Here's a little Montana sunrise sparkle and a big Here's a little Montana sunrise sparkle and a big smile from Henry to start your day!
Hello, Las Vegas! Shutterhound starts TOMORROW!!!! Hello, Las Vegas! Shutterhound starts TOMORROW!!!! I know how hard the conference founders, Kaylee & Sam, have been working to pull this all together and I am 1,000,000% confident this will be an event to remember! I am honored to have been asked to teach two separate classes at the event and am so excited to get up there on stage and share what I've learned over the past 13 years as a pet photographer! Are any of my social followers here at the conference, too? Are you ready to have your socks knocked off????? I am!!!
Who's ready to go have some fun this weekend??? Who's ready to go have some fun this weekend???
We wrapped up this year's road trip in Big Sky, Mo We wrapped up this year's road trip in Big Sky, Montana and this was our final hike. Roxy rode in her carriage and was as happy as a little clam the whole time. She loves being out in nature and I'm just so glad we can still provide her with special outings like this one.
This year's Great American Road trip flew by way t This year's Great American Road trip flew by way too quickly. It feels like we were in Wyoming just yesterday, staring out at my favorite mountain range in awe, and photographing the amazing Harley and his mom.​​​​​​​​​ 
I'm flying out to Las Vegas next week to teach at Shutterhound, *the* conference for pet photographers. I'm excited to see old friends, meet new ones, and teach two classes! I am so honored to be part of the "rockstar speaker" lineup, which includes some of the very best, most iconic, and talented pet photographers from across the globe! Can Vegas even contain so much talent? As the conference founders are telling us, expect your socks to be blown right off more than once!
Montana taught me that I can plan and plan and pla Montana taught me that I can plan and plan and plan — but Mother Nature likes to have a little fun with those who get a little too confident in the weather! ➡️ We got completely drenched at one of our photo shoots this month and it will be one of my favorite memories from our entire road trip!
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