Why Brands Should Consider a Pit Bull for Commercial Shoots

I’m doing things a bit differently today — I have a challenge for you! Should you choose to accept it, there is a high probability that it ends well and you walk away with incredible results. Should you choose not to accept it, there is a higher probability it remains an unforgettable missed opportunity you dwell on for years to come. Okay, okay, maybe it’s not that serious, but surely you can see the passion for this topic I’m about to jump into, right?

Let’s do this!

Here is your challenge: Use your platform to help defy breed discrimination and shine a light on the misunderstood breed of pit bull type dogs. If it’s the right fit, consider using a pit bull in your brand’s imagery!

So, why should brands consider pit bull type dogs in their imagery?

1. To help adjust society’s perception of Pit Bull type dogs

“There is no other dog that figures as often in the national narrative—no other dog as vilified on the evening news, no other dog as defended on television programs, no other dog as mythologized by both its enemies and its advocates, no other dog as discriminated against, no other dog as wantonly bred, no other dog as frequently abused, no other dog as promiscuously abandoned, no other dog as likely to end up in an animal shelter, no other dog as likely to be rescued, no other dog as likely to be killed.” –American journalist Tom Junod

Pit bulls are one of the most common breeds found abandoned in shelters.These beautiful dogs carry the weight of judgment through no fault of their own – and using them in commercial shoots is such a phenomenal way to help fight the stigma! The right photo can pull at heartstrings of adopters and open doors for this breed.

2. Most Target Audiences Have Pittie People

Even with all the negative stigma, pit bulls are now one of the internet’s most lovable underdogs. Instagram alone is flooded with pit bull advocacy!

Pittie people are more likely to become serious brand advocates for brands who feature this oft-misunderstood type of dog. Really good news for brands! Pit bulls are so rarely seen in advertising campaigns, when a pittie parent spots one, they’re likely to get very excited! They love to see their dogs represented in the marketplace.

3. Ambassadors of the Happiest Smiles

If you put an American Bulldog, Staffordshire Bull Terrier, or an American Bully (the list goes on for these guys) in front of the camera there is no way your imagery won’t radiate H-A-P-P-Y!

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Want to see more? Hop on over here to check out Westway’s Commercial portfolio — it’s full of incredible pit bull imagery representing some pretty amazing pet brands.

A dog is so much more than their breed. It’s time to end the outdated stereotypes around bully breeds. So, once more, I challenge you to consider utilizing the amazing attributes of pit bull type dogs for your next commercial shoot.

Not sure if a pit bull type dog works for your brand? Let’s find out together.