Five Steps to Tell Your Brand Story
Five Steps to Tell Your Brand Story
Brand. It’s a word that gets thrown around a lot but it’s an oft misunderstood term. It doesn’t mean your logo; it doesn’t mean your packaging. It means the culmination of everything you do as a business. It’s the feeling people get when they interact with you, buy your products, and the overall experience you provide for them. It’s what you stand for and the story you create for your valued customers. That’s the story that I want to help you capture in images. But how?
We Talk
We’ll start by having a conversation all about what you do. That’s not too scary, right? Tell me about your ethos, products, services, goals, customers, and how creating a custom photo library could help your business.
We are so pleased with the photos you took of Rocco for the special Pets Issue of Common Ground. That little guy has really captured hearts and you did an amazing job capturing his spirit! I already know this is going to be one of our most memorable covers!
—Community Associations Institute
The Idea Stampede
I have to tell you, I’m a pretty good listener. Not only do I hear the things you’re saying but I also hear the things you aren’t. At this stage, I’m going to make some recommendations. You and I will bounce around a few ideas about locations, models, and any hero shots we may be envisioning. We’ll tame our wild herd of concepts and narrow in on the story we want to tell.
As a non-profit, we must reach the hearts of our potential supporters through visual interest and imagery that tugs at the heart-strings. Westway Studio captured what our organization is all about: that special moment between a military member and their beloved family and pets when they return from months away from home.
—Dogs on Deployment
The Nitty Gritty
It’s time to set the stage. We’ll finalize locations, choose our models, and work out all the other little details. I can recommend locations or maybe you already have a super special one in mind. We can put out a model call, work with a trainer or agency, or keep it in the family and use your staff’s pets! Whatever the case may be, we’re going to get all our ducks in a row.
Ye-Haw, it’s Shoot Day!
Let the storytelling begin! I’ll arrive with an arsenal of camera gear, stinky treats, and noisemakers galore. We’ll set out to find the most beautiful light in impactful settings that’ll make your products and our doggie models shine. It’s always an adventure! You are welcome to join the fun or you may simply send over your products and let me do what I do best: create. Our goal is to capture images that are eye-catchingly colorful, emotional, memorable, and will help your business grow.
Working with Terran was one of the easiest processes ever! She made sure to really understand our needs and nail exactly what we were looking for. She’s very detailed oriented and covered all questions we had, as well as questions we never even thought about. The final photos exceeded our expectations and we could not be more happy with them!
—ZippyPaws
Brand Your Images (Pun Intended)
After the shoot, I’ll curate an online gallery of the best images and you’ll get to make your final selections! You’ll be able to download samples to try in mock-ups to see what’ll best fit your needs. I’ll edit the chosen images and send you full-resolution JPGs.
BOOM! You now have custom images to get your products and services noticed!
Westway’s International Features & Clients
