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Commercial Pet Brand Photography Portfolio: Emmert’s Lifestyle Brand Photography

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Project “Visual Re-Brand” with Emmert Products

Emmert was nearing completion on their re-branding journey. They wanted to take their business from industry-average to eye-catching extraordinary. In thinking about the marketing, they wanted to break the mold and do something that would set them apart from their competitors. Enter beautiful, dreamy, lifestyle photography. Emmert’s new tagline is “Performance that Shines” so the images needed to feel warm, inviting, and show off healthy animals with shiny coats. 

As manufacturers of brewer’s yeast products for pets and livestock, Emmert’s products span a wide range of markets, all of which would need custom imagery. It was also important to Emmert to have the utmost authenticity with the new brand images; every animal we photographed needed to have a history with Emmert products. They reached out to some of their California-based clients and I reached out to some of mine. With that, we were able to secure all the models we needed.

HOW WESTWAY WENT WILD FOR EMMERT

> Warm, bright, and emotional photography of cows, pigs, horses, goats, sheep, cats, and dogs throughout the state of California

> Location scouting including an in-person scouting day before the shoot

> Photography at five locations over four days

> Partnered with a filmmaker who created video content to work seamlessly with the still photography

FINAL RESULTS

For this shoot, we wanted sunny, gleaming light, but we had cloudy, rainy days instead. By some miracle, there was a small break in the clouds and the farm was bathed in a split second of sunshine — just enough for me to capture exactly what we needed!

From photographing cows calmly eating their breakfast to joining incredibly adorable baby pigs in their stalls, it was cuteness and mud overload, and I loved every moment! This was one of the most memorable commercial photo shoots of my career. I still smile every time I come across Emmert’s imagery from this shoot.


“Terran is an outstanding photographer, a true professional, and a delight to work with. I had the great pleasure of working with her on a 4-day photoshoot that required extensive travel and multiple shoots each day – and she rocked it. Terran went above and beyond to help coordinate locations, models, and even great places to grab a bite. She knew how to capture just the right look and feel for our brand and met no challenge too great to get THE shot. Terran’s genuine connection with animals undoubtedly shines through in her captivating work.”

–Abby P., Emmert Corporate Marketing Strategist


Speaking of getting dirty on a shoot… I 100% believe mess is where the magic happens. If you don’t believe me, check out five of my messiest commercial shoots where the magic came together.


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Based in San Diego, CA
May – Aug. 2023: Utah, Wyoming,  & Montana
(858) 848-9378
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Wyoming better move on over and make some room bec Wyoming better move on over and make some room because Montana now shares my heart. We spent 45 days in the western half of the state this year and I did NOT want to leave.​​​​​​​​​ ​​​​​​​​​On our last day, Roxy and I sat out by the Gallatin River together. I sipped my morning tea, we listened to the birds, and watched a little squirrel eat a nut in the tree next to us. It was pure perfection.⁣ 
My *TWO* Montana blogs are up on my website so head on over to westwaypets.com/blog or click the links in my IG bio!
We're officially back in San Diego but I'm still d We're officially back in San Diego but I'm still dreaming of Utah! Photographing Rey and her mom among the red rocks was one of the highlights of our trip. Rey's beautiful brindle tones worked so perfectly with the red rocks and I just loved the happy, natural smiles both mom & pup had when they were together!
I absolutely loved this peaceful spot in Jackson H I absolutely loved this peaceful spot in Jackson Hole. Down a gravel road, away from the tourist crowds, the Teton range stood nobly in the distance while tall trees, yellow wildflowers, and a friendly little chipmunk called this hilltop home. This was such a special evening and Mother Nature's dramatic sunset is not one I'll soon forget.
Here's a little Montana sunrise sparkle and a big Here's a little Montana sunrise sparkle and a big smile from Henry to start your day!
Hello, Las Vegas! Shutterhound starts TOMORROW!!!! Hello, Las Vegas! Shutterhound starts TOMORROW!!!! I know how hard the conference founders, Kaylee & Sam, have been working to pull this all together and I am 1,000,000% confident this will be an event to remember! I am honored to have been asked to teach two separate classes at the event and am so excited to get up there on stage and share what I've learned over the past 13 years as a pet photographer! Are any of my social followers here at the conference, too? Are you ready to have your socks knocked off????? I am!!!
Who's ready to go have some fun this weekend??? Who's ready to go have some fun this weekend???
We wrapped up this year's road trip in Big Sky, Mo We wrapped up this year's road trip in Big Sky, Montana and this was our final hike. Roxy rode in her carriage and was as happy as a little clam the whole time. She loves being out in nature and I'm just so glad we can still provide her with special outings like this one.
This year's Great American Road trip flew by way t This year's Great American Road trip flew by way too quickly. It feels like we were in Wyoming just yesterday, staring out at my favorite mountain range in awe, and photographing the amazing Harley and his mom.​​​​​​​​​ 
I'm flying out to Las Vegas next week to teach at Shutterhound, *the* conference for pet photographers. I'm excited to see old friends, meet new ones, and teach two classes! I am so honored to be part of the "rockstar speaker" lineup, which includes some of the very best, most iconic, and talented pet photographers from across the globe! Can Vegas even contain so much talent? As the conference founders are telling us, expect your socks to be blown right off more than once!
Montana taught me that I can plan and plan and pla Montana taught me that I can plan and plan and plan — but Mother Nature likes to have a little fun with those who get a little too confident in the weather! ➡️ We got completely drenched at one of our photo shoots this month and it will be one of my favorite memories from our entire road trip!
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Recent Posts

  • The Great American Road Trip Season 2, Part 5: The Finale
  • The Great American Road Trip Season 2, Part 4: Northwest Montana
  • The Great American Road Trip Season 2, Part 3: Wyoming
  • The Great American Road Trip Season 2, Part 2: Utah
  • The Great American Road Trip Season 2, Part 1: The Adventure Begins

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