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Commercial Pet Brand Photography Portfolio: Emmert’s Lifestyle Brand Photography

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Project “Visual Re-Brand” with Emmert Products

Emmert was nearing completion on their re-branding journey. They wanted to take their business from industry-average to eye-catching extraordinary. In thinking about the marketing, they wanted to break the mold and do something that would set them apart from their competitors. Enter beautiful, dreamy, lifestyle photography. Emmert’s new tagline is “Performance that Shines” so the images needed to feel warm, inviting, and show off healthy animals with shiny coats. 

As manufacturers of brewer’s yeast products for pets and livestock, Emmert’s products span a wide range of markets, all of which would need custom imagery. It was also important to Emmert to have the utmost authenticity with the new brand images; every animal we photographed needed to have a history with Emmert products. They reached out to some of their California-based clients and I reached out to some of mine. With that, we were able to secure all the models we needed.

HOW WESTWAY WENT WILD FOR EMMERT

> Warm, bright, and emotional photography of cows, pigs, horses, goats, sheep, cats, and dogs throughout the state of California

> Location scouting including an in-person scouting day before the shoot

> Photography at five locations over four days

> Partnered with a filmmaker who created video content to work seamlessly with the still photography

FINAL RESULTS

For this shoot, we wanted sunny, gleaming light, but we had cloudy, rainy days instead. By some miracle, there was a small break in the clouds and the farm was bathed in a split second of sunshine — just enough for me to capture exactly what we needed!

From photographing cows calmly eating their breakfast to joining incredibly adorable baby pigs in their stalls, it was cuteness and mud overload, and I loved every moment! This was one of the most memorable commercial photo shoots of my career. I still smile every time I come across Emmert’s imagery from this shoot.


“Terran is an outstanding photographer, a true professional, and a delight to work with. I had the great pleasure of working with her on a 4-day photoshoot that required extensive travel and multiple shoots each day – and she rocked it. Terran went above and beyond to help coordinate locations, models, and even great places to grab a bite. She knew how to capture just the right look and feel for our brand and met no challenge too great to get THE shot. Terran’s genuine connection with animals undoubtedly shines through in her captivating work.”

–Abby P., Emmert Corporate Marketing Strategist


Speaking of getting dirty on a shoot… I 100% believe mess is where the magic happens. If you don’t believe me, check out five of my messiest commercial shoots where the magic came together.


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Home » Commercial Pet Brand Photography Portfolio: Emmert’s Lifestyle Brand Photography

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Based in San Diego, CA
Traveling the U.S. in 2022
(858) 848-9378
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Hi there! In the age of social media, we all scrol Hi there! In the age of social media, we all scroll... a lot. Since we've had a bunch of new followers lately, I wanted to take a moment to say hi, introduce myself, and get to know you a little!​​​​​​​​
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I'm Terran, the Crazy Dog Mom behind Westway Studio. My hubby, senior pup, and I live in San Diego for six months of the year and travel the US in our Airstream for the other six. We love being on the road, meeting new people, seeing new places, eating new foods, and experiencing this beautiful country we call home.​​​​​​​​
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I'd love if you would share a little something about you and your pets with me — like where you're from, your animal companion's favorite vacation destination, a silly story, or anything else! :)
It's your last chance to apply for our upcoming We It's your last chance to apply for our upcoming West Paw photo shoot! The casting call closes this afternoon! Don't miss out - photo shoots are TONS of fun for people and pets! Link in bio or https://www.westpaw.com/pages/model-call
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YahoOOoOooOoo!!! We are planning our next photo sh YahoOOoOooOoo!!! We are planning our next photo shoot with West Paw at the end of January! We're looking for dogs + their people to participate. Dogs should be well-trained and love treat toys! We are looking for pups of all breeds, mixes, and ages. Link in bio to apply or https://www.westpaw.com/pages/model-call​​​​​​​​​
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Two things I'm really excited for are (1) getting back out on the open road in the Airstream and (2) teaching at the Shutterhound Conference in September alongside some of the world's greatest pet photographers. Seriously, the speaker lineup is i-n-c-r-e-d-I-b-l-e! Pinch me, I must be dreaming! (Sign up with crazy-special pricing through 11:59pm Eastern time tonight!!!)
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