Why every brand needs product AND lifestyle imagery
In the battle of product vs. lifestyle photography there is no winner. You need BOTH to fully capture your brand’s story. Lifestyle photography is a great way to develop or enhance your brand identity and elevate the look and feel of your business as a whole.
Here are a few reasons why every brand needs lifestyle photos that go beyond simply showing your products.
1. It eliminates over-selling
Your brand is more than just the things you sell. You have core values of who you are and what you want to help your customers achieve. Plus, no one likes to be sold to all.the.time. Photos without products can just as easily tell your brand story.
When you’re focused on selling the lifestyle, you’re creating an emotional connection with consumers. Appealing to their emotions and feelings is vital to turn them into loyal, returning customers.
2. It gets you in your feels
You are your product or service. You feel something. That’s what sells. Show people the feeling behind your brand. Convey the emotions your brand or product stirs in your imagery. Take any of my GoldPaw shoots for example. Even though their products are in the photos, it’s easily noticeable that this company isn’t just selling pet products or accessories, they are an entire feeling. They are speaking to the souls of both adventurous and every-day-dog parents and that connection is what customers CRAVE!
Your customers want to be able to relate to a product or service on a personal level. They want to feel involved and part of something meaningful. Lifestyle imagery gives you another way to be brand-transparent and show off your authenticity.
Kind of feels like throwing some lifestyle content on your social feed is a no-brainer now, huh? Put it everywhere – pick your package and let’s do this!
3. It’s Your Visual Storyboard
This one just seems like such a marketing win: visual storytelling! First, tell stories through your photoshoot locations that will resonate with your target audience. It’s one of the easiest ways to get the most bang for your buck when booking commercial shoots and it can boost your brand’s credibility tenfold!
Think about it…
Is your product geared toward bringing dogs & pet parents together? Having lifestyle images that represent a happy, loving mom and dog, like these commercial shots for JustFoodForDogs, might be just the ticket!
Do you sell tough toys for tough chewers and you want to bring positive energy to big, bully dogs? Use a pit bull type dog as a model for your next shoot. You’re both advocating to end breed stereotypes and connecting with the pittie-loving audience.
Let them see themselves represented beyond just using your products. You want to tell the story that helps your customers make a deeper connection to you. Let them buy in to your brand values by resonating with the photos you’re putting out into the world.
We recently launched a challenge for pet brands to use pit bull type dogs in their marketing campaigns. If it fits your brand’s vibes, I know several pittie models who rock the camera!
Lifestyle photography is such a fun and unique way your brand can connect with your customers. It brings your story to life and promotes the adventure of your brand aesthetic. Look through our commercial portfolio at all the different ways a brand can showcase their products without taking away from the feeling it’s trying to express.
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